Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms - - Books - Springer Verlag, Singapore - 9789819754038 - October 15, 2024
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Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms 2024 edition

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This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. What's behind the rise of this new sort of economy? Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2024
ISBN13 9789819754038
Publishers Springer Verlag, Singapore
Pages 206
Dimensions 150 × 220 × 20 mm   ·   408 g
Editor Liu, Martin J.
Editor Yuan, Ruizhi

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