Marketing in the Digital Age: Insights into Consumer Decisions, Social Influence, and Responsible Marketing - - Books - Springer Verlag, Singapore - 9789819565085 - May 30, 2026
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Marketing in the Digital Age: Insights into Consumer Decisions, Social Influence, and Responsible Marketing

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This book presents contemporary discussions on how consumers think, decide, and act in the digital world.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 30, 2026
ISBN13 9789819565085
Publishers Springer Verlag, Singapore
Pages 357
Dimensions 150 × 220 × 20 mm   ·   606 g
Editor Belk, Russell
Editor Heggde, Githa S.
Editor Jain, Varsha
Editor Spais, George

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