Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption - - Books - Springer Verlag, Singapore - 9789819565047 - May 1, 2026
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Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption

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The book focuses on emerging digital marketing and consumer culture research directions.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 1, 2026
ISBN13 9789819565047
Publishers Springer Verlag, Singapore
Pages 322
Dimensions 218 × 156 × 26 mm   ·   596 g
Editor Belk, Russell
Editor Heggde, Githa S.
Editor Jain, Varsha
Editor Spais, George

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