Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 - Smart Innovation, Systems and Technologies - Jose Luis Reis - Books - Springer Verlag, Singapore - 9789811990984 - May 12, 2023
In case cover and title do not match, the title is correct

Jose Luis Reis
Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 - Smart Innovation, Systems and Technologies

Price
$ 306.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 14 - 20

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1-3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
show more

805 pages, 97 Illustrations, color; 34 Illustrations, black and white; XXX, 805 p. 131 illus., 97 il

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 12, 2023
ISBN13 9789811990984
Publishers Springer Verlag, Singapore
Pages 805
Dimensions 150 × 220 × 20 mm   ·   1.52 kg
Editor Bogdanovic, Zorica
Editor Peter, Marc K.
Editor Reis, Jose Luis
Editor Varela Gonzalez, Jose Antonio

More by Jose Luis Reis

Show all

Mere med samme udgiver

See all of Jose Luis Reis ( e.g. Hardcover Book )