Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications - - Books - Springer Verlag, Singapore - 9789811965111 - November 21, 2023
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Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications 2022 edition

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This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.

341 pages, 8 Illustrations, color; 10 Illustrations, black and white; IX, 341 p. 18 illus., 8 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 21, 2023
ISBN13 9789811965111
Publishers Springer Verlag, Singapore
Pages 341
Dimensions 150 × 220 × 10 mm   ·   494 g
Editor Alnoor, Alhamzah
Editor Hassan, Azizul
Editor Wah, Khaw Khai

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