Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications - Alhamzah Alnoor - Books - Springer Verlag, Singapore - 9789811965081 - November 20, 2022
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Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications 2022 edition

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This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.


341 pages, 8 Illustrations, color; 10 Illustrations, black and white; IX, 341 p. 18 illus., 8 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 20, 2022
ISBN13 9789811965081
Publishers Springer Verlag, Singapore
Pages 341
Dimensions 150 × 220 × 20 mm   ·   694 g
Language English  
Editor Alnoor, Alhamzah
Editor Hassan, Azizul
Editor Wah, Khaw Khai

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