Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis - Guoming Yu - Books - Springer Verlag, Singapore - 9789811962417 - October 30, 2022
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Guoming Yu
Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis 2022 edition

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This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years.

306 pages, 84 Illustrations, black and white; XIII, 306 p. 84 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2022
ISBN13 9789811962417
Publishers Springer Verlag, Singapore
Pages 306
Dimensions 150 × 220 × 20 mm   ·   647 g
Language English  
Translator Li, Donghua
Translator Lyu, Yaozhong
Translator Zeng, Ceng

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