Dealing with Socially Responsible Consumers: Studies in Marketing - - Books - Springer Verlag, Singapore - 9789811951282 - January 3, 2024
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Dealing with Socially Responsible Consumers: Studies in Marketing 2022 edition

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This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

564 pages, 51 Illustrations, color; 9 Illustrations, black and white; XLII, 564 p. 60 illus., 51 ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2024
ISBN13 9789811951282
Publishers Springer Verlag, Singapore
Pages 564
Dimensions 150 × 220 × 10 mm   ·   716 g
Editor Bhattacharyya, Jishnu

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