Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies - - Books - Springer Verlag, Singapore - 9789811664328 - February 1, 2022
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Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies 2022 edition

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The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.

358 pages, 31 Illustrations, color; 12 Illustrations, black and white; XV, 358 p. 43 illus., 31 illu

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2022
ISBN13 9789811664328
Publishers Springer Verlag, Singapore
Pages 358
Dimensions 164 × 245 × 26 mm   ·   678 g
Editor Azer, Jaylan
Editor Balaji, M. S.
Editor Bhattacharyya, Jishnu
Editor Hewege, Chandana R.
Editor Jiang, Yangyang

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