Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 - Paul Christiansen - Books - Amsterdam University Press - 9789462981881 - December 21, 2017
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Paul Christiansen
Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

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This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

276 pages, 0 black and white; 3 full color.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 21, 2017
ISBN13 9789462981881
Publishers Amsterdam University Press
Pages 276
Dimensions 243 × 163 × 23 mm   ·   574 g
Language English  

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