Adoption of new food products: An investigation into the existence and the characteristics of food innovators - Tilburg Studies in Economics - H.P. Kleyngeld - Books - Springer - 9789401019736 - November 9, 2011
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H.P. Kleyngeld
Adoption of new food products: An investigation into the existence and the characteristics of food innovators - Tilburg Studies in Economics Softcover reprint of the original 1st ed. 1974 edition

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In this work the author reports on his research into the way food in novations are adopted. On the the basis of information from the literature and his own research findings, the author postulates that innovators' behaviour has a number of underlying dimensions.

144 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 9, 2011
ISBN13 9789401019736
Publishers Springer
Pages 142
Dimensions 152 × 229 × 7 mm   ·   199 g
Language English  

Mere med samme udgiver

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