Strategicheskoe Upravlenie Marketingom: Kontseptsiya, Metody, Modeli - Mikhail Kovalev - Books - LAP LAMBERT Academic Publishing - 9783848498550 - April 23, 2012
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Mikhail Kovalev
Strategicheskoe Upravlenie Marketingom: Kontseptsiya, Metody, Modeli Russian edition

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Aktual'nost' problemy primeneniya kontseptsii strategicheskogo marketinga v upravlenii predopredelila tseli s raboty. Tsel'yu dannogo issledovaniya yavlyaetsya razrabotka metodov, modeley i metodik strategicheskogo upravleniya marketingom. Osnovnymi ob"ektami issledovaniya yavlyayutsya predpriyatiya sel'skokhozyaystvennogo mashinostroeniya, uchrezhdeniya obrazovaniya, profsoyuzy Belarusi. Dlya dostizheniya oboznachennoy tseli byli postavleny i resheny sleduyushchie zadachi issledovaniya:analiz nauchnykh podkhodov k strategicheskomu upravleniyu marketingom; issledovanie osobennostey marketingovoy deyatel'nosti ob"ektov issledovaniya; razrabotka modeli sistemy strategicheskogo marketinga predpriyatiya; proektirovanie algoritma strategicheskogo upravleniya marketingom; razvitie teorii strategicheskogo problemnogo upravleniya marketingom v usloviyakh menyayushcheysya vneshney sredy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2012
ISBN13 9783848498550
Publishers LAP LAMBERT Academic Publishing
Pages 244
Dimensions 150 × 14 × 225 mm   ·   362 g
Language Russian  

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