Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing - Christian Zeidler - Books - Springer Fachmedien Wiesbaden - 9783834914361 - July 15, 2009
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Christian Zeidler
Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing 2009 edition

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Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

239 pages, 39 black & white illustrations, 17 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2009
ISBN13 9783834914361
Publishers Springer Fachmedien Wiesbaden
Pages 239
Dimensions 148 × 210 × 13 mm   ·   312 g
Language English   German  

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