Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis - Christian Schlee - Books - Springer Fachmedien Wiesbaden - 9783834823953 - October 16, 2013
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Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis 2013 edition

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Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects.


250 pages, 80 black & white illustrations, 7 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 16, 2013
ISBN13 9783834823953
Publishers Springer Fachmedien Wiesbaden
Pages 339
Dimensions 148 × 210 × 21 mm   ·   480 g
Language French  

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