Acceptance and Resistance of Innovative Technologies: Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability - Handel und Internationales Marketing Retailing and International Marketing - Jan-Lukas Selter - Books - Springer Fachmedien Wiesbaden - 9783658485931 - June 12, 2025
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Jan-Lukas Selter
Acceptance and Resistance of Innovative Technologies: Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability - Handel und Internationales Marketing Retailing and International Marketing

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Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 12, 2025
ISBN13 9783658485931
Publishers Springer Fachmedien Wiesbaden
Pages 236
Dimensions 148 × 208 × 17 mm   ·   332 g
Language German  

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