Consumer Responses to Corporate Responsibility and Branding: The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration - Handel und Internationales Marketing Retailing and International Marketing - Lukas Zimmer - Books - Springer Fachmedien Wiesbaden - 9783658479152 - April 13, 2025
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Lukas Zimmer
Consumer Responses to Corporate Responsibility and Branding: The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration - Handel und Internationales Marketing Retailing and International Marketing

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mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 13, 2025
ISBN13 9783658479152
Publishers Springer Fachmedien Wiesbaden
Pages 197
Dimensions 150 × 220 × 10 mm   ·   301 g
Language German  

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