Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey - Handel und Internationales Marketing Retailing and International Marketing - Nils Franzel - Books - Springer Fachmedien Wiesbaden - 9783658475673 - May 1, 2025
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Nils Franzel
Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey - Handel und Internationales Marketing Retailing and International Marketing

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He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 1, 2025
ISBN13 9783658475673
Publishers Springer Fachmedien Wiesbaden
Pages 261
Dimensions 150 × 220 × 10 mm   ·   376 g
Language German  

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