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Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact - Future of Business and Finance Jens Kroger
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Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact - Future of Business and Finance
Jens Kroger
Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 15, 2025 |
| ISBN13 | 9783658475093 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 227 |
| Dimensions | 150 × 220 × 20 mm · 526 g |
| Language | English |
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