The Retailer as a Brand: Understanding, Establishing and Managing Webshops, Physical Stores and Other Points of Purchase as Brands - Jorn Redler - Books - Springer Fachmedien Wiesbaden - 9783658470692 - September 27, 2025
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Jorn Redler
The Retailer as a Brand: Understanding, Establishing and Managing Webshops, Physical Stores and Other Points of Purchase as Brands

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This book covers the principles and action areas of store brand management, which aims to establish retail locations as strong brands. Current examples have been added. "Finally, a book that conceptually examines the store brand and shows why retail locations should be understood as brands, and how they can be built and managed.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 27, 2025
ISBN13 9783658470692
Publishers Springer Fachmedien Wiesbaden
Pages 435
Dimensions 240 × 167 × 24 mm   ·   812 g
Language German  

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