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Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability - European Advertising Academy 2024 edition
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Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability - European Advertising Academy
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 2, 2024 |
| ISBN13 | 9783658447120 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 274 |
| Dimensions | 150 × 220 × 20 mm · 489 g |
| Language | German |
| Editor | Vignolles, Alexandra |
| Editor | Waiguny, Martin K.J. |
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