Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms - European Advertising Academy - Daria Gunina - Books - Springer Fachmedien Wiesbaden - 9783658439354 - March 11, 2025
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Daria Gunina
Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms - European Advertising Academy 2024 edition

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This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 11, 2025
ISBN13 9783658439354
Publishers Springer Fachmedien Wiesbaden
Pages 239
Dimensions 150 × 220 × 20 mm   ·   441 g
Language German  
Editor Gunina, Daria
Editor Waiguny, Martin K.J.

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