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Produktsprache als Determinante der Markenauthentizitat: Ein theoriegeleitetes, experimentelles Design zur Wirkung von Produktdesign auf das Markenimage - Innovatives Markenmanagement Till Karrenbrock 1. Aufl. 2023 edition
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Produktsprache als Determinante der Markenauthentizitat: Ein theoriegeleitetes, experimentelles Design zur Wirkung von Produktdesign auf das Markenimage - Innovatives Markenmanagement
Till Karrenbrock
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 14, 2023 |
| ISBN13 | 9783658417994 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 312 |
| Dimensions | 150 × 220 × 10 mm · 399 g |
| Language | German |
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