Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus - Handel und Internationales Marketing Retailing and International Marketing - Tobias Roding - Books - Springer Fachmedien Wiesbaden - 9783658405533 - January 11, 2023
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Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus - Handel und Internationales Marketing Retailing and International Marketing 1st ed. 2023 edition

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In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays.


245 pages, 18 Illustrations, black and white; XIII, 245 p. 18 illus. Textbook for German language ma

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 11, 2023
ISBN13 9783658405533
Publishers Springer Fachmedien Wiesbaden
Pages 245
Dimensions 150 × 220 × 10 mm   ·   346 g
Language German  

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