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Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy Thomas Horner 1st ed. 2023 edition
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Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Thomas Horner
Content marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.
255 pages, 9 Illustrations, black and white; X, 255 p. 9 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 10, 2023 |
| ISBN13 | 9783658405502 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 255 |
| Dimensions | 148 × 209 × 19 mm · 362 g |
| Language | English |
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