Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools - Hans-Peter Neeb - Books - Springer Fachmedien Wiesbaden - 9783658404499 - January 10, 2023
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Hans-Peter Neeb
Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools 1st ed. 2023 edition

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Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales. In B2B sales today, it's no longer primarily about just solving the customer's problems and winning as much of the customer's budget as possible.

139 pages, 79 Illustrations, color; 18 Illustrations, black and white; XV, 139 p. 97 illus., 79 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 10, 2023
ISBN13 9783658404499
Publishers Springer Fachmedien Wiesbaden
Pages 139
Dimensions 150 × 220 × 10 mm   ·   276 g
Language English  

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