Essays on congruence theory in marketing: Special focus on digital products and webstores - Handel und Internationales Marketing Retailing and International Marketing - Rober Rollin - Books - Springer Fachmedien Wiesbaden - 9783658393632 - October 1, 2022
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Rober Rollin
Essays on congruence theory in marketing: Special focus on digital products and webstores - Handel und Internationales Marketing Retailing and International Marketing 1st ed. 2022 edition

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Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.

168 pages, 14 Illustrations, black and white; XI, 168 p. 14 illus. Textbook for German language mark

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2022
ISBN13 9783658393632
Publishers Springer Fachmedien Wiesbaden
Pages 168
Dimensions 150 × 220 × 10 mm   ·   247 g
Language German  

Mere med samme udgiver

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