Intercultural Transfer of Management Practices of German MNC to Brazil: The Interplay of Translation and Recontextualization - Gabler Theses - Madeleine Bausch - Books - Springer Fachmedien Wiesbaden - 9783658380557 - July 15, 2022
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Madeleine Bausch
Intercultural Transfer of Management Practices of German MNC to Brazil: The Interplay of Translation and Recontextualization - Gabler Theses 1st ed. 2022 edition

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Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil.

389 pages, 22 Illustrations, black and white; XXVIII, 389 p. 22 illus.; 22 Illustrations, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2022
ISBN13 9783658380557
Publishers Springer Fachmedien Wiesbaden
Pages 389
Dimensions 150 × 220 × 10 mm   ·   548 g
Language German  

Mere med samme udgiver

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