Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically - Management for Professionals - Sascha Sturze - Books - Springer Fachmedien Wiesbaden - 9783658380526 - October 30, 2022
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Sascha Sturze
Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically - Management for Professionals 1st ed. 2022 edition

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This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.

115 pages, 1 Illustrations, black and white; XVII, 115 p. 1 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2022
ISBN13 9783658380526
Publishers Springer Fachmedien Wiesbaden
Pages 115
Dimensions 246 × 163 × 14 mm   ·   332 g
Language English  

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