Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce - Handel und Internationales Marketing Retailing and International Marketing - Anne Fota - Books - Springer Fachmedien Wiesbaden - 9783658376611 - May 14, 2022
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Anne Fota
Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce - Handel und Internationales Marketing Retailing and International Marketing 1st ed. 2022 edition

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In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce.

281 pages, 13 Illustrations, black and white; XVIII, 281 p. 13 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 14, 2022
ISBN13 9783658376611
Publishers Springer Fachmedien Wiesbaden
Pages 281
Dimensions 209 × 147 × 19 mm   ·   396 g
Language English  

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