Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy: A Neo-Institutional Public Relations Perspective - Organisationskommunikation - Sarah Marschlich - Books - Springer Fachmedien Wiesbaden - 9783658368173 - September 1, 2022
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Sarah Marschlich
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy: A Neo-Institutional Public Relations Perspective - Organisationskommunikation 1st ed. 2022 edition

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Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents.

212 pages, 5 Illustrations, black and white; XVIII, 212 p. 5 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2022
ISBN13 9783658368173
Publishers Springer Fachmedien Wiesbaden
Pages 212
Dimensions 150 × 220 × 10 mm   ·   310 g
Language German  

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