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Providing a New Perspective on Understanding and Measuring of Customer Inspiration - Gabler Theses Lisa Stoll 1st ed. 2022 edition
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Providing a New Perspective on Understanding and Measuring of Customer Inspiration - Gabler Theses
Lisa Stoll
The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.
140 pages, 7 Illustrations, black and white; XIV, 140 p. 7 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 12, 2021 |
| ISBN13 | 9783658358938 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 140 |
| Dimensions | 150 × 220 × 10 mm · 214 g |
| Language | German |
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