Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales - Management for Professionals - - Books - Springer Fachmedien Wiesbaden - 9783658351847 - January 4, 2022
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Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales - Management for Professionals 2022 edition

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It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.

140 pages, 52 Illustrations, black and white; VIII, 140 p. 52 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 4, 2022
ISBN13 9783658351847
Publishers Springer Fachmedien Wiesbaden
Pages 140
Dimensions 242 × 165 × 15 mm   ·   382 g
Language English  
Editor Briesemeister, Benny B.
Editor Selmer, Werner Klaus

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