Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments - Handel und Internationales Marketing Retailing and International Marketing - Amelie Winters - Books - Springer Fachmedien Wiesbaden - 9783658347062 - August 17, 2021
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Amelie Winters
Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments - Handel und Internationales Marketing Retailing and International Marketing 1st ed. 2021 edition

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She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

306 pages, 30 Illustrations, black and white; XXIV, 306 p. 30 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 17, 2021
ISBN13 9783658347062
Publishers Springer Fachmedien Wiesbaden
Pages 306
Dimensions 150 × 220 × 10 mm   ·   394 g
Language German  

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