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Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram - Innovatives Markenmanagement Tanja Fink 1st ed. 2021 edition
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Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram - Innovatives Markenmanagement
Tanja Fink
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers.
220 pages, 70 Illustrations, black and white; XX, 220 p. 70 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 24, 2021 |
| ISBN13 | 9783658346508 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 220 |
| Dimensions | 150 × 220 × 10 mm · 323 g |
| Language | German |
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