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Markenerweiterungsstrategien professioneller Sportvereine im eSport: Ruckwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage - Innovatives Markenmanagement Marius Diegel 1. Aufl. 2021 edition
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Markenerweiterungsstrategien professioneller Sportvereine im eSport: Ruckwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage - Innovatives Markenmanagement
Marius Diegel
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 4, 2021 |
| ISBN13 | 9783658330996 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 277 |
| Dimensions | 210 × 149 × 20 mm · 396 g |
| Language | German |
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