Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors’ Destination Brand Associations - Entrepreneurial Management und Standortentwicklung - Julian Michael Hodson - Books - Springer Fachmedien Wiesbaden - 9783658330569 - April 24, 2021
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Julian Michael Hodson
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors’ Destination Brand Associations - Entrepreneurial Management und Standortentwicklung 1st ed. 2021 edition

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The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective.

357 pages, 13 Illustrations, black and white; XXIV, 357 p. 13 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 24, 2021
ISBN13 9783658330569
Publishers Springer Fachmedien Wiesbaden
Pages 357
Dimensions 150 × 220 × 10 mm   ·   458 g
Language German  

Mere med samme udgiver

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