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Markenauthentizitat als strategisches Markenfuhrungsinstrument: Identitatsbasierte Re-Konzeptualisierung und Entwicklung einer empirisch validierten Markenauthentizitatsskala - Innovatives Markenmanagement Malte Adomeit 1. Aufl. 2020 edition
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Markenauthentizitat als strategisches Markenfuhrungsinstrument: Identitatsbasierte Re-Konzeptualisierung und Entwicklung einer empirisch validierten Markenauthentizitatsskala - Innovatives Markenmanagement
Malte Adomeit
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 15, 2020 |
| ISBN13 | 9783658324933 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 308 |
| Dimensions | 147 × 209 × 21 mm · 422 g |
| Language | German |
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