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The Dynamics of Green Innovation in B2B Industries: A Systems Approach to Explain the Diffusion of Bioplastics - Forschungs- / Entwicklungs- / Innovations-Management Friederike Esther Rhein 1st ed. 2021 edition
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The Dynamics of Green Innovation in B2B Industries: A Systems Approach to Explain the Diffusion of Bioplastics - Forschungs- / Entwicklungs- / Innovations-Management
Friederike Esther Rhein
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process.
350 pages, 88 Illustrations, black and white; XXXI, 350 p. 88 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 16, 2020 |
| ISBN13 | 9783658321475 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 350 |
| Dimensions | 150 × 220 × 10 mm · 501 g |
| Language | German |
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