Strategic Equity Partnerships in Professional Football: Evidence on Stakeholder Attitudes for the Case of the German Bundesliga - Event- und Impaktforschung - Tobias Duffner - Books - Springer Fachmedien Wiesbaden - 9783658313005 - July 29, 2020
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Tobias Duffner
Strategic Equity Partnerships in Professional Football: Evidence on Stakeholder Attitudes for the Case of the German Bundesliga - Event- und Impaktforschung 1st ed. 2020 edition

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The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).

353 pages, 31 Illustrations, black and white; XXVIII, 353 p. 31 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 29, 2020
ISBN13 9783658313005
Publishers Springer Fachmedien Wiesbaden
Pages 353
Dimensions 150 × 220 × 10 mm   ·   503 g
Language German  

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