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The Cultural Influence on Mass Customization Carolin Wabia 1st ed. 2020 edition
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The Cultural Influence on Mass Customization
Carolin Wabia
This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets.
218 pages, 1 Illustrations, black and white; XVII, 218 p. 1 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 12, 2020 |
| ISBN13 | 9783658310141 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 218 |
| Dimensions | 150 × 220 × 10 mm · 454 g |
| Language | German |
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