The Creation of the Extraordinary: Perspectives on Luxury - Applied Marketing Science / Angewandte Marketingforschung - Hannes Gurzki - Books - Springer Fachmedien Wiesbaden - 9783658295370 - February 21, 2020
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Hannes Gurzki
The Creation of the Extraordinary: Perspectives on Luxury - Applied Marketing Science / Angewandte Marketingforschung 2020 edition

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Luxury is as old as humankind and has sparked multiple debates throughout of history. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research.

246 pages, 1 Illustrations, black and white; XVII, 246 p. 1 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 21, 2020
ISBN13 9783658295370
Publishers Springer Fachmedien Wiesbaden
Pages 246
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  

Mere med samme udgiver

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