Event Marketing in the Context of Higher Education Marketing and Digital Environments - Handel und Internationales Marketing Retailing and International Marketing - Florian Neus - Books - Springer Fachmedien Wiesbaden - 9783658292614 - February 26, 2020
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Florian Neus
Event Marketing in the Context of Higher Education Marketing and Digital Environments - Handel und Internationales Marketing Retailing and International Marketing 2020 edition

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Event marketing is a powerful tool of brand communication and used within many different fields. His research focusses around higher education marketing and event marketing in digital environments.

156 pages, 1 Illustrations, black and white; XV, 156 p. 1 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 26, 2020
ISBN13 9783658292614
Publishers Springer Fachmedien Wiesbaden
Pages 156
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  

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