Perceived Brand Localness: An Empirical Study of the German Fashion Market - Business Analytics - Jorg Igelbrink - Books - Springer Fachmedien Wiesbaden - 9783658287665 - December 3, 2019
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Jorg Igelbrink
Perceived Brand Localness: An Empirical Study of the German Fashion Market - Business Analytics 2020 edition

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Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

320 pages, 45 Illustrations, black and white; XXI, 320 p. 45 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 3, 2019
ISBN13 9783658287665
Publishers Springer Fachmedien Wiesbaden
Pages 320
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  

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