Congruency, Expectations and Consumer Behavior in Digital Environments - Handel und Internationales Marketing Retailing and International Marketing - Frederic Nimmermann - Books - Springer Fachmedien Wiesbaden - 9783658284206 - November 6, 2019
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Frederic Nimmermann
Congruency, Expectations and Consumer Behavior in Digital Environments - Handel und Internationales Marketing Retailing and International Marketing 2020 edition

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A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.

213 pages, 14 Illustrations, black and white; XIV, 213 p. 14 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 6, 2019
ISBN13 9783658284206
Publishers Springer Fachmedien Wiesbaden
Pages 213
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  

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