The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers - Innovatives Markenmanagement - Julia Sinnig - Books - Springer Fachmedien Wiesbaden - 9783658275426 - August 23, 2019
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Julia Sinnig
The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers - Innovatives Markenmanagement 2020 edition

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Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers.

316 pages, 50 Illustrations, black and white; XXIII, 316 p. 50 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2019
ISBN13 9783658275426
Publishers Springer Fachmedien Wiesbaden
Pages 316
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  

Mere med samme udgiver

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