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Die Markenprofilierungswirkung von Product Placement in Computerspielen: Eine Analyse am Beispiel von Mercedes-Benz - Innovatives Markenmanagement Katrin M. Wegener 1. Aufl. 2019 edition
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Die Markenprofilierungswirkung von Product Placement in Computerspielen: Eine Analyse am Beispiel von Mercedes-Benz - Innovatives Markenmanagement
Katrin M. Wegener
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 29, 2019 |
| ISBN13 | 9783658274412 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 343 |
| Dimensions | 150 × 220 × 10 mm · 444 g |
| Language | German |
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