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Die Reaktivierung von inneren Markenbildern am Point-of-Sale: Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays - Forschungsgruppe Konsum und Verhalten Jennifer Helfgen 1. Aufl. 2019 edition
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Die Reaktivierung von inneren Markenbildern am Point-of-Sale: Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays - Forschungsgruppe Konsum und Verhalten
Jennifer Helfgen
278 pages, Bibliography; 10 Tables, color; 2 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 29, 2019 |
| ISBN13 | 9783658252038 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 278 |
| Dimensions | 148 × 210 × 16 mm · 391 g |
| Language | German |
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