Advances in Advertising Research X: Multiple Touchpoints in Brand Communication - European Advertising Academy - - Books - Springer Fachmedien Wiesbaden - 9783658248772 - October 15, 2019
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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication - European Advertising Academy 2019 edition

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Approx. 300 p.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2019
ISBN13 9783658248772
Publishers Springer Fachmedien Wiesbaden
Pages 240
Dimensions 150 × 220 × 20 mm   ·   457 g
Language German  
Editor Bigne, Enrique
Editor Rosengren, Sara

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