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Bekanntheitsaufbau durch Markenslogans: Der moderierende Einfluss der Darbietungsmodalitat auf die Erinnerung an reimende und nicht-reimende Markenslogans - Forschungsgruppe Konsum und Verhalten Philipp Brune 1. Aufl. 2018 edition
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Bekanntheitsaufbau durch Markenslogans: Der moderierende Einfluss der Darbietungsmodalitat auf die Erinnerung an reimende und nicht-reimende Markenslogans - Forschungsgruppe Konsum und Verhalten
Philipp Brune
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 4, 2018 |
| ISBN13 | 9783658227685 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 225 |
| Dimensions | 148 × 210 × 17 mm · 328 g |
| Language | German |
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