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Erfolgssicherung von Marken durch Authentizitat: Die Bedeutung von Authentizitat zur Erklarung von Ruckwirkungseffekten bei Markentransfers - Innovatives Markenmanagement Anna-Christina Dietert 1. Aufl. 2018 edition
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Erfolgssicherung von Marken durch Authentizitat: Die Bedeutung von Authentizitat zur Erklarung von Ruckwirkungseffekten bei Markentransfers - Innovatives Markenmanagement
Anna-Christina Dietert
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 5, 2018 |
| ISBN13 | 9783658225278 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 320 |
| Dimensions | 150 × 220 × 10 mm · 408 g |
| Language | German |
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